Here's the quote from them in their press release:
Walmart is one of the only retailers that will price match competitors’ ads on “Black Friday.” Customers simply bring in competitors’ ads and Walmart will match the price of any identical product right at the register, making Walmart the easiest place to save this holiday season.
The retailer’s three days of savings will commence with Thanksgiving Day online-only specials followed by unbeatable prices on Friday, Nov. 26 on electronics, home and apparel items. Also on Friday starting at midnight, Walmart will offer treats and entertainment to customers including 5-Hour Energy, Great Value Breakfast Bars, donut holes, Trident Gum and Hershey Holiday Kisses.2 Electronics savings in store will continue on Saturday, Nov. 27 including the largest shipment of new Kinect sensors and Xbox 360 bundles while supplies last.
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